Stefano Bortuzzo in English

Stefano Bortuzzo was born in Udine on 26/12/1963 and graduated in electrical engineering in 1983 at the Malignani Higher School in Udine, subsequently obtaining a Master‘s in NLP, NLP for Sales, Strategic Negotiation. He began his profession in 1985 as a hardware technician and software on Data General systems and then, in 1988 he entered the watchmaking sector, occupying various positions in both the technical and commercial fields, collaborating with Swiss manufacturing companies such as ETA SA (Today Swatch Group) and Ronda SA, later leaving the sector of watchmaking to deal with communication and marketing in 2001, first by combining the account activity at Seat Pagine Gialle with the activity of SEO Specialist. For the Turin-based company he follows large and small companies, among the most important customers for which he develops complex projects. Among the major brands followed there are also brands such as Snaidero Cucine, Agos and Electrolux. In 2008 he definitively abandoned the account activity to devote himself exclusively to the activity of business consultant and SEO Specialist, following hundreds of projects for companies of all sizes and sectors over the years. From 2009 until 2017 he collaborated as Consultant to the General and Commercial Management of Pagine SI SPA, dealing with numerous development and training projects for internal staff for what is now the Si4Web Business Unit of the Terni company.
Among the projects he personally followed, there are the design and development of the first proprietary corporate CMS for the production of websites on an industrial scale, the implementation and restyling of corporate portals, the recovery of penalties and the training of internal staff. . He contributed from a technical and consulting point of view to the creation of the corporate Business Unit for Google Adwords, forming the Google Ads campaign management team from scratch. Thanks to the commitment and professionalism of absolute value of the whole team, it is able to lead the company to become one of the main Premium Reseller Partners of Google for Italy and Europe, up to winning the Emea’s Next Top Account competition. Google for Western Europe. For Pagine Si Spa he also managed operations and relations with the Mountain View company, both in terms of production quality and overseeing all technical aspects and supervising the management of over 3000 accounts. In 2017 he worked as SEO manager and project leader of the Digital Rebranding for a primary communication agency of the main Italian brands of Extra Virgin Olive Oil producers (Carapelli, Bertolli and Olio Sasso), for which he also follows reputation management. digital. He has collaborated and still collaborates as a digital marketing and SEO consultant with leading Italian and foreign communication agencies and, as clients with brands such as Richard Ginori, Escarpe.it, Assa Abloy, RivaReno, Euromaster, Promile, BigMat, Gruppo Zamaparini, RCS Academy , and others. He is currently focusing on branding applied to search engines and on A.I. (artificial intelligence) and on semantic research.